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The Smilist™ has achieved a major milestone by winning the prestigious Formula Innovation of the Year award at the Natural Beauty Awards for their Blancheur Nuit Serum. This recognition highlights the brand's commitment to natural, eco-conscious oral care, reflecting a deep belief in the power of natural ingredients to enhance oral health.
Founded by a unique trio—François Bonnet, a cosmetics expert, his mother Christiane, a dental surgeon, and Ivan Kricak, an artistic director specializing in beauty—the Smilist™ is rooted in a vision of oral care that prioritizes both health and aesthetics. Their mission is to rebalance the oral microbiota, ensuring that the smile becomes a reflection of overall health rather than just cosmetic beauty.
The Blancheur Nuit Serum is a standout product in the Smilist™'s range, offering a solution that not only brightens but also nourishes the mouth’s ecosystem. This serum, like all of the brand's offerings, is made entirely from 100% natural, COSMOS ORGANIC-certified ingredients. The Smilist™ has always been dedicated to developing products free of controversial or environmentally harmful ingredients, setting a high standard for clean beauty in oral care.
The brand's ethos extends beyond just product development. Their green initiatives, such as the use of recyclable aluminum toothpaste tubes and biodegradable toothbrush bags, demonstrate a commitment to sustainability. Moreover, The Smilist™ is partnering with Trees for the Future to plant a tree for every product sold, reinforcing their dedication to a greener tomorrow.
Launched in October 2022, The Smilist™ continues to redefine oral care, emphasizing that a beautiful smile starts with a healthy body. The brand’s French-made, organic, vegan products embody this philosophy, ensuring that customers receive high-quality, natural care for their smiles.
With this latest award, The Smilist™ further solidifies its position as a leader in innovative, natural oral care solutions, and its commitment to creating a future where smiles are both beautiful and healthy.
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