Sustainable Company: Elims

Courtesy of the Elims website

Elims is a company founded on a simple yet profound promise: to do better every day. Proud of their achievements, the team at Elims understands that their work is far from complete. They are committed to continual innovation in climate technology and healthcare, ensuring their positive impact endures and expands. They invite everyone to join them on this journey of improvement.

Founders

Belinda Lau Founder + CEO: Belinda has always been a champion for healthcare, spending over 15 years creating life-saving medical devices. And founding ELIMS has been a social entrepreneur's dream come true, where she can continue to advance human health while innovating on earth-friendly technologies.

Dr. Casey Lau Chief Dental Officer Dr. Casey has spent over 20 years in dentistry specializing in all aspects of dental care including cosmetic, orthodontics, and implant dentistry. Seeing the waste generated by the dental industry on a daily basis, Dr. Casey knew he had to do something about it.

Pradnya Parulekar Chief Sustainability Officer Pradnya had a love for the environment at an early age, starting in the 9th grade when she protested against the closing of a local recycling center. Today, she combines her passion for sustainability with her engineering background to push the envelope in the oral care space.

Core Values

Natural Talents and Ingredients

Elims believes in leveraging natural talents and using the best ingredients the planet has to offer. Each product is one that the Elims team uses themselves, reflecting their confidence in their formulations. This commitment ensures that their products are not only effective but also safe and natural, providing consumers with peace of mind.

Science-Backed Efficacy

Science is at the heart of Elims' product development. Each item is backed by clinical research, designed to be effective and promote good health. This scientific validation ensures that customers can trust the efficacy of their oral care routines.

Commitment to Continuous Improvement

Elims is proud of its accomplishments but remains dedicated to ongoing innovation. They continually seek new ways to make the world a better place, aiming to create products that enhance oral health while contributing positively to the planet.

Partnerships

Elims sees itself as part of a broader movement to restore human and planetary health. To achieve this mission, they have partnered with several non-profit and social impact organizations.

Carbonfree Partnership Program

As a member of the Carbonfree Partnership Program, Elims offsets its carbon footprint through environmental projects focused on reforestation and renewable energy. This partnership underscores their commitment to a healthier planet. More information can be found at carbonfund.org.

TerraCycle® Collaboration

Recycling is a crucial element of Elim's sustainability strategy. They have teamed up with TerraCycle®, a social enterprise dedicated to eliminating waste. This partnership allows customers to recycle any Elims product and packaging, as well as other oral care products. TerraCycle®’s innovative recycling approach helps Elims extend its commitment to sustainability beyond its products. Details can be found in their FAQs on Recycling & Sustainability or at terracycle.com.

The Elims Story

The story of Elims began in a moment that could be straight out of a Hollywood romcom. Stuck in L.A. traffic, Belinda was listening to a podcast about climate change when she had a revelation: her destiny was to bring sustainable oral care to the world. While this epiphany might sound dramatized, it’s rooted in truth.

Belinda’s background in the medical device industry, combined with her passion for sustainability, set the stage for Elims. Her husband, Dr. Casey, a dentist, and her friend Pradnya, an MBA with expertise in manufacturing, shared her vision. Together, they realized that sustainable oral care was the perfect way to combine their skills and passions. They aimed to create products that reduced waste without sacrificing performance or design.

Sustainable Oral Care

Elims recognizes that oral care products significantly contribute to plastic waste. Its commitment is to reduce this waste by ensuring that its entire line of oral care products and packaging is 100% sustainable. This allows consumers to maintain their dental health with products that are both effective and environmentally responsible.

Elims' dedication to sustainability extends beyond its products. They continually explore new ways to minimize their environmental footprint, from production processes to packaging. By choosing Elims, customers not only take care of their oral health but also contribute to a more sustainable future.

Invitation to Join

Elims believes that everyone has a role to play in creating a better world. Their promise is to do better every day, and they invite others to join them on this journey. Together, they can make a significant difference, one smile at a time.

Through their innovative products and unwavering commitment to sustainability, Elims is not just improving oral care—they are redefining it. With every Elims product used, consumers help fulfill the mission of promoting human and planetary health. Join Elims in this endeavor and discover their creations, contributing to a healthier planet and brighter smiles.