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Writer's pictureCarl Demadema, BOHSc

Sustainable Company: Cocofloss


Courtesy of the Cocofloss Website

Founded by the dynamic sister duo of Dr. Chrystle Cu and Cat Cu, Cocofloss is revolutionizing the world of oral wellness. Combining the precision of a dentist with the creativity of an artist, the Cu sisters have created a brand that transforms routine oral care into a joyful and rewarding experience.


Dr. Chrystle Cu, a skilled dentist, brings her expertise and passion for dental health to the forefront of Cocofloss. She has meticulously perfected new oral care solutions that deliver a “dentist-level” clean and shine every single day. Her commitment to excellence ensures that Cocofloss products not only meet but exceed the highest standards of dental care.


Cat Cu, an accomplished artist, infuses the brand with a vibrant and engaging aesthetic. Her artistic vision makes Cocofloss products visually appealing and enjoyable to use. By blending her creative talents with her sister’s dental expertise, Cat helps make flossing an activity that people look forward to, rather than a chore.


The journey of Cocofloss began with a simple yet powerful idea: to make flossing fun, motivating, and rewarding. Chrystle and Cat wanted to create products that not only rebuild oral health but also nurture overall well-being. Their collaboration has led to the development of high-performance, dentist-designed products that delight users and improve their oral hygiene.


Under the leadership of the Cu sisters, Cocofloss invites everyone to experience a new world of oral wellness. Their innovative approach ensures that joy and effectiveness go hand-in-hand, making Cocofloss a standout brand in the oral care industry.



Cocofloss Founders
The Cu Sisters

Sparkling Smiles, Sparkling Planet


Cocofloss is driven by a dream of creating a sustainable future where every smile also contributes to the health of our planet. They acknowledge that achieving this dream is a journey, but they believe that every small choice made today can lead to a brighter, more sustainable tomorrow. The Cu sisters invite everyone to explore how Cocofloss cares for individual smiles and our shared environment.


Tackling Plastic Waste


A staggering 91% of plastic is not recycled, a statistic that drives Cocofloss to make a difference. The production of plastic involves significant energy and petroleum byproducts, adding to the environmental burden. Cocofloss addresses this issue head-on by using recycled plastic for their products, including their innovative Cocobrush and floss.


Cocobrush: Less Waste, More Smiles


The Cocobrush’s handle is crafted from approximately 98% recycled plastic, sourced through a partnership with Oceanworks®. Moreover, for every Cocobrush purchased, Cocofloss commits to removing an additional 10 Cocobrushes' worth of ocean-bound plastic from coastal communities. Since the launch of Cocobrush, over 56,000 pounds of plastic have been removed from coastal areas, with a goal to reach 109,934 pounds by Earth Day 2024.


Recycled Floss for a Cleaner Future


Every new spool of Cocofloss is made from 85% recycled polyester spun from water bottles. This initiative aims to divert 606,295 water bottles from landfills by Earth Day 2024. The sustainable thread ensures that customers can maintain their oral health with a clear conscience, knowing that their choice supports environmental conservation.


Easy Recycling and Refills


Cocofloss also offers a convenient recycling program through Pact. Customers can reuse their Cocofloss dispensers with refill spools, which come in various delightful scents. When a dispenser reaches the end of its life, it can be recycled properly, reducing waste and promoting a circular economy.


Partnerships for a Greener World


Cocofloss collaborates with several organizations to enhance their environmental impact. Their partnership with the Wildlife Conservation Network (WCN) supports communities in 37 countries working to protect 87 different wildlife species. Additionally, their collaboration with Oceanworks® ensures that ocean-bound plastic is removed from coastal areas in Southeast Asia, maintaining high standards for social and environmental responsibility.


Behind the SmileCare System™


The SmileCare System™ by Cocofloss epitomizes their mission to create dentist-designed, high-performance products that nurture both oral health and the planet. By investing in organizations that care for global ecosystems, Cocofloss integrates environmental stewardship into its core operations. Their products, including the Cocobrush and Cocofloss, are crafted to provide an unparalleled clean while minimizing environmental impact.


Cocofloss, under the visionary leadership of the Cu sisters, is setting new standards in green dentistry. Their innovative approach combines effective oral care with a commitment to sustainability, proving that oral care can be both fun and eco-friendly. By choosing Cocofloss, consumers can enjoy sparkling smiles while contributing to a sparkling planet. The journey towards a more sustainable future is ongoing, and Cocofloss invites everyone to join them in making a positive impact, one smile at a time.

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