Brand Spotlight: PÄRLA

The Founders of PÄRLA

The journey of PÄRLA began with a simple question: How can one contribute to a healthier planet while promoting excellent oral health? The answer lies in their revolutionary toothpaste tablets – an eco-friendly alternative to traditional toothpaste that allows users to smile with confidence, knowing they are positively impacting the environment. By harnessing the latest science and technology, Parla aims to set a new standard in sustainability and wellness for all.

Designed by Dentists

Parla was founded by three distinguished dentists: Dr. Rhona Eskander, Dr. Simon Chard, and Dr. Adarsh Thanki. Together, they bring over 30 years of combined dental expertise to create a game-changing oral care brand like no other on the market.

DR. RHONA ESKANDER Championing women in the workplace, Forbes has described Dr. Rhona as the ‘woman who is working To Change The Health And Wellness Industries In The UK’. She is the only female dentist to win Best Young Dentist at the Private Dentistry Awards in three years. Known for her passion, she is also an international speaker, and lecturer and has been featured on national TV.

DR. SIMON CHARD Dr Simon is an award-winning cosmetic dentist, international lecturer, and Former President of the British Academy of Cosmetic Dentistry (BACD). He was also voted Dentistry’s person of the Year in 2023. He co-owns the highly successful Rothley Lodge Dental with his wife Dr Meghan Chard, where they have looked after the oral health of the people of Surrey for many years. As a prominent cosmetic dentist in the industry, Dr Simon has been featured in British GQ, The Times, and Men’s Health.

DR ADARSH THANKI Dr Ads is a cosmetic dentist based in the world-renowned medical district (Harley Street area) of London. Principal dentist and owner of the Ace Dental Group, Dr Ads brings together a select group of highly skilled multidisciplinary dental surgeons, the latest technology, and a caring environment to provide a bespoke and exceptional experience for all his patients.

“PÄRLA is truly the next generation of oral care - disrupting the industry with dentist-designed products that have a modern approach to total oral wellness all held in 100% plastic-free packaging - better for you and the planet!" Dr. Simon Chard

The Bad (and the Sad) Bit:

Most toothpastes on the market are still tested on animals and contain ingredients derived from palm oil, contributing to deforestation. Moreover, a staggering 20 billion tubes of toothpaste end up in landfills or the ocean each year. By 2050, the Ellen MacArthur Foundation predicts there will be more plastic in the oceans than fish.

PÄRLA is Different

Toothpaste should protect people’s smiles – without harming the environment or those who depend upon it. PÄRLA's plan is to transform what people use to clean their teeth radically. By making one #onesmallchange in what is used to clean teeth, the future can be protected – for people, for animals, for the ocean, and for the planet. The founders of PÄRLA have learned a lot about the science behind dental care and are committed to redefining oral care for the next generation.

Why Use a Tablet?

PÄRLA’s toothpaste tabs offer several benefits compared to conventional toothpaste:

Portability and Travel-Friendly: Toothpaste tablets are compact and lightweight, making them convenient for travel. Users don't have to worry about liquid restrictions or the risk of toothpaste leaking into their luggage.

Reduced Plastic Waste: PÄRLA is uncompromising in its commitment to being 100% plastic-free. All packaging is refillable, compostable, or infinitely recyclable.

Precision Dose: The tablets provide a consistent and precise dosage of all key ingredients. This helps prevent overuse and reduces toothpaste waste, as people often squeeze out more toothpaste than is needed from traditional tubes.

Less Mess: Since toothpaste tablets are dry and solid, there's no risk of messy spills or drips. They are a cleaner and more hygienic option.

No Artificial Preservatives: The toothpaste tablets are formulated without artificial preservatives, flavors, or colors, making them a natural and potentially healthier choice for those concerned about the ingredients in traditional toothpaste.

PÄRLA believes there are many reasons to love their toothpaste tabs. The company is on a mission to revolutionize the outdated toothpaste industry with 100% plastic-free packaging and truly effective, clean, and cutting-edge ingredients.

No gimmicks, no greenwashing – with over 30 years of combined dental expertise, PÄRLA’s dentists are leading the way in creating a game-changing oral care brand like no other on the market.

Dr. Rhona Eskander

Go-To Product: Without a doubt, the PRO. Its focus on creating goodness from the inside out resonates deeply with Dr. Eskander in all her product choices, whether that be skin care, hair care, or oral care. The PRO stands out as a unique gem in the market, setting Parla apart as a true ingredient-led innovator.

Dr. Adarsh Thanki

Never Go Without: The TRAVEL TIN! It is premium, very useful, and perfectly sized for the function it’s designed for - traveling!

Dr. Simon Chard

Just Launched: This product is a game-changer. The world's first Oral Probiotic MOUTHWASH is designed to support body wellness and provide fresh breath on the go. Dr. Chard takes it everywhere with him, whether he needs it after lunch or in the morning – it is so much more than a mouthwash. Game-changing innovation!

PÄRLA invites everyone to join in redefining oral care for the next generation. Embrace the change with PÄRLA and make a small change that has a big impact on the planet.