Psychology at Work: Building Aligned, Sustainable, and Legacy-Driven Practices

By Jonathan Bonanno, PhD Dentistry has never been just about teeth. It is about people. Those receiving care, those delivering it, and those leading the charge to make it all work. At ZIA, we often say we are in the people business, disguised as a dental partner. That perspective, grounded

In the Midst of the Digital Era: The Future of Practice Growth is Human

By Allison Lacoursiere In today’s fast-paced digital era, conversations surrounding the scaling of dental practices often revolve around metrics: production, profitability, and efficiency. While these numbers are undeniably important, sustainable growth, the kind that feels aligned, joyful, and lasting, begins not with spreadsheets but with the human beings who

Rō Dental Studio: Where Branding Meets Emotional Intelligence

By Dr. Hannah Dhaliwal Dr. Hannah Dhaliwal is a passionate associate at Rō Dental Studio, a practice where innovation and intention converge. In this special feature, she shares how her work under the mentorship of visionaries Taylor MacDonald and Dr. Benjamin Greff has transformed her perception of dentistry from a

Your Brand Starts at the Back Office: Defining Operations Through Experience

From Swiss Army Knife to Signature Sparkle: Embracing Personal Brand Power in Dentistry

Crafting a Luxury Brand Presence for Your Dental Practice in the Digital Age

Why Your Front Desk Might Be Your Best Marketing Tool

Why New Year’s Resolutions Set Us Up for Failure and How Dentists Can Redefine Success

Is Your Practice an Attraction or a Turn Off to Gen Z?

Mastering Productivity as a Dental Professional Lessons on Building Better Habits from Atomic Habits by James Clear

By Dr. Ellie Halabian In today’s fast paced world, mastering productivity and maintaining control over daily responsibilities can feel overwhelming. For dental professionals, the solution often lies not in working harder, but in building better habits. Drawing from the principles in James Clear’s bestselling book Atomic Habits, we

The Power of Personal Branding in the Dental Industry

By Sarah Ruberg In the ever evolving world of dentistry, personal branding is no longer optional. Whether you are a practice owner, dental supplier, or DSO executive, building a strong personal brand can have a meaningful impact on your career trajectory and business growth. But what does personal branding truly

Nourishing Your Microbiome: The Mouth Body Connection

By Rachel Sanner, RDA, SOA In today’s dental landscape, the importance of a holistic approach to health cannot be overstated. As dental professionals, we understand that the mouth is not an isolated system but an integral part of the whole body. Oral health has a direct and significant impact